Luxury brands are always on the lookout for innovative marketing strategies to reach high-net-worth individuals and crypto-savvy audiences.

In the latest headline-grabbing scandal to shake the glittering world of high society, Shafira Huang, a prominent Hong Kong socialite, finds herself at the center of a brazen heist that has left both the art world and the fashion elite stunned.

When most think of Nigeria’s elite, names often come to mind associated with wealth, political power, and influence.

The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.

If the world of the social elite had a face, it would undoubtedly be Princess Maria-Olympia of Greece and Denmark.

If there’s one family that’s making oil wells and desert palaces look like humble beginnings, it’s the Al Nahyan dynasty of Abu Dhabi.

The world of luxury marketing is evolving rapidly with the rise of cryptocurrencies, blockchain technology, and NFTs.

High-end luxury brands are increasingly integrating cryptocurrency and blockchain technology into their marketing strategies to reach affluent, tech-savvy audiences.