Ah, Princess Lalla Salma—Morocco’s real-life queen of cool. Forget the fairytales you’ve read, this princess isn’t just lounging around in castles waiting for a princely knight to come rescue her.

The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.

There are luxury bags, and then there are Hermès bags—those elusive, status-symbol unicorns that make other accessories feel like mere mortal belongings.

Luxury brands are always on the lookout for innovative marketing strategies to reach high-net-worth individuals and crypto-savvy audiences.

If there’s one family that’s making oil wells and desert palaces look like humble beginnings, it’s the Al Nahyan dynasty of Abu Dhabi.

Exclusive luxury brands are increasingly tapping into the world of cryptocurrency and blockchain to elevate their marketing strategies.

Ah, Monaco. The glittering jewel of the French Riviera. It’s a place where the air smells faintly of sea salt and euros, and the streets are paved not with gold, but with the rubber from million-dollar Pirellis.

If the world of the social elite had a face, it would undoubtedly be Princess Maria-Olympia of Greece and Denmark.