Luxury and elite lifestyle brands are increasingly tapping into the Bitcoin and crypto space to enhance their digital marketing strategies.

When most think of Nigeria’s elite, names often come to mind associated with wealth, political power, and influence.

There are luxury bags, and then there are Hermès bags—those elusive, status-symbol unicorns that make other accessories feel like mere mortal belongings.

The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.

High-end luxury brands are increasingly integrating cryptocurrency and blockchain technology into their marketing strategies to reach affluent, tech-savvy audiences.

Ah, February. The month where winter’s chill meets a faint whisper of spring, and where the social elite retreat to destinations that blend luxury, mystique, and, of course, a hefty dose of exclusivity.

If the world of the social elite had a face, it would undoubtedly be Princess Maria-Olympia of Greece and Denmark.

When you think of socialites, billionaires, and all things that glitter, one name has managed to keep itself in the spotlight for quite a while—Ivanka Trump.