When most think of Nigeria’s elite, names often come to mind associated with wealth, political power, and influence.

Crypto marketing is rapidly evolving, and luxury lifestyle brands are increasingly tapping into the power of blockchain technology to promote their exclusive offerings.

Move over, Meghan and Harry—there’s a new royal in town, and her name is Princess Eugenie.

The world of luxury marketing is evolving rapidly with the rise of cryptocurrencies, blockchain technology, and NFTs.

High-end luxury brands are increasingly integrating cryptocurrency and blockchain technology into their marketing strategies to reach affluent, tech-savvy audiences.

Ah, Monaco. The glittering jewel of the French Riviera. It’s a place where the air smells faintly of sea salt and euros, and the streets are paved not with gold, but with the rubber from million-dollar Pirellis.

There are luxury bags, and then there are Hermès bags—those elusive, status-symbol unicorns that make other accessories feel like mere mortal belongings.

The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.