Ah, Monaco. The glittering jewel of the French Riviera. It’s a place where the air smells faintly of sea salt and euros, and the streets are paved not with gold, but with the rubber from million-dollar Pirellis.

High-end luxury brands are increasingly integrating cryptocurrency and blockchain technology into their marketing strategies to reach affluent, tech-savvy audiences.

There are luxury bags, and then there are Hermès bags—those elusive, status-symbol unicorns that make other accessories feel like mere mortal belongings.

The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.

Exclusive luxury brands are increasingly tapping into the world of cryptocurrency and blockchain to elevate their marketing strategies.

When most think of Nigeria’s elite, names often come to mind associated with wealth, political power, and influence.

Luxury lifestyle brands have begun embracing cryptocurrency and blockchain technology to reach high-net-worth individuals and tech-savvy audiences.

Move over, Meghan and Harry—there’s a new royal in town, and her name is Princess Eugenie.