The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.

High-end luxury brands are increasingly integrating cryptocurrency and blockchain technology into their marketing strategies to reach affluent, tech-savvy audiences.

If the world of the social elite had a face, it would undoubtedly be Princess Maria-Olympia of Greece and Denmark.

Ah, February. The month where winter’s chill meets a faint whisper of spring, and where the social elite retreat to destinations that blend luxury, mystique, and, of course, a hefty dose of exclusivity.

In the latest headline-grabbing scandal to shake the glittering world of high society, Shafira Huang, a prominent Hong Kong socialite, finds herself at the center of a brazen heist that has left both the art world and the fashion elite stunned.

The world of luxury marketing is evolving rapidly with the rise of cryptocurrencies, blockchain technology, and NFTs.

Luxury brands are always on the lookout for innovative marketing strategies to reach high-net-worth individuals and crypto-savvy audiences.

When most think of Nigeria’s elite, names often come to mind associated with wealth, political power, and influence.