Luxury lifestyle brands have begun embracing cryptocurrency and blockchain technology to reach high-net-worth individuals and tech-savvy audiences.

Ah, February. The month where winter’s chill meets a faint whisper of spring, and where the social elite retreat to destinations that blend luxury, mystique, and, of course, a hefty dose of exclusivity.

The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.

If the world of the social elite had a face, it would undoubtedly be Princess Maria-Olympia of Greece and Denmark.

In the latest headline-grabbing scandal to shake the glittering world of high society, Shafira Huang, a prominent Hong Kong socialite, finds herself at the center of a brazen heist that has left both the art world and the fashion elite stunned.

High-end luxury brands are increasingly integrating cryptocurrency and blockchain technology into their marketing strategies to reach affluent, tech-savvy audiences.

If there’s one family that’s making oil wells and desert palaces look like humble beginnings, it’s the Al Nahyan dynasty of Abu Dhabi.

Move over, Meghan and Harry—there’s a new royal in town, and her name is Princess Eugenie.