The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.

If there’s one family that’s making oil wells and desert palaces look like humble beginnings, it’s the Al Nahyan dynasty of Abu Dhabi.

Ah, Monaco. The glittering jewel of the French Riviera. It’s a place where the air smells faintly of sea salt and euros, and the streets are paved not with gold, but with the rubber from million-dollar Pirellis.

High-end luxury brands are increasingly integrating cryptocurrency and blockchain technology into their marketing strategies to reach affluent, tech-savvy audiences.

Ah, Princess Lalla Salma—Morocco’s real-life queen of cool. Forget the fairytales you’ve read, this princess isn’t just lounging around in castles waiting for a princely knight to come rescue her.

Move over, Meghan and Harry—there’s a new royal in town, and her name is Princess Eugenie.

When you think of socialites, billionaires, and all things that glitter, one name has managed to keep itself in the spotlight for quite a while—Ivanka Trump.

When most think of Nigeria’s elite, names often come to mind associated with wealth, political power, and influence.