When most think of Nigeria’s elite, names often come to mind associated with wealth, political power, and influence.

Luxury lifestyle brands have begun embracing cryptocurrency and blockchain technology to reach high-net-worth individuals and tech-savvy audiences.

There are luxury bags, and then there are Hermès bags—those elusive, status-symbol unicorns that make other accessories feel like mere mortal belongings.

The world of luxury branding thrives on exclusivity, prestige, and high-net-worth clientele.

The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.

Prepare yourselves, the Duchess of Sussex is about to deliver the ultimate in luxury lifestyle and high-profile connections with her highly anticipated Netflix series, With Love, Meghan, launching January 15th.

Luxury and elite lifestyle brands are increasingly tapping into the Bitcoin and crypto space to enhance their digital marketing strategies.

Let’s talk about the subtle science of making life look oh so easy while spending a small fortune.