High-end luxury brands are increasingly integrating cryptocurrency and blockchain technology into their marketing strategies to reach affluent, tech-savvy audiences.

In the latest headline-grabbing scandal to shake the glittering world of high society, Shafira Huang, a prominent Hong Kong socialite, finds herself at the center of a brazen heist that has left both the art world and the fashion elite stunned.

The world of luxury branding thrives on exclusivity, prestige, and high-net-worth clientele.

Luxury lifestyle brands have begun embracing cryptocurrency and blockchain technology to reach high-net-worth individuals and tech-savvy audiences.

Congratulations! You’ve made it to the upper echelons of society, where the champagne flows, the invitations are endless, and your social calendar looks like a game of musical chairs.

If the world of the social elite had a face, it would undoubtedly be Princess Maria-Olympia of Greece and Denmark.

The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.

Move over, Meghan and Harry—there’s a new royal in town, and her name is Princess Eugenie.