There are luxury bags, and then there are Hermès bags—those elusive, status-symbol unicorns that make other accessories feel like mere mortal belongings.

Luxury lifestyle brands have begun embracing cryptocurrency and blockchain technology to reach high-net-worth individuals and tech-savvy audiences.

Ah, Monaco. The glittering jewel of the French Riviera. It’s a place where the air smells faintly of sea salt and euros, and the streets are paved not with gold, but with the rubber from million-dollar Pirellis.

Somewhere in the shadowy corners of London, where private clubs outnumber coffee shops and the wine lists have more pages than novels, whispers abound about him.

Move over, Meghan and Harry—there’s a new royal in town, and her name is Princess Eugenie.

High-end luxury brands are increasingly integrating cryptocurrency and blockchain technology into their marketing strategies to reach affluent, tech-savvy audiences.

The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.

Crypto marketing is rapidly evolving, and luxury lifestyle brands are increasingly tapping into the power of blockchain technology to promote their exclusive offerings.