Luxury lifestyle brands have begun embracing cryptocurrency and blockchain technology to reach high-net-worth individuals and tech-savvy audiences.

When most think of Nigeria’s elite, names often come to mind associated with wealth, political power, and influence.

Ah, Princess Lalla Salma—Morocco’s real-life queen of cool. Forget the fairytales you’ve read, this princess isn’t just lounging around in castles waiting for a princely knight to come rescue her.

Ah, Monaco. The glittering jewel of the French Riviera. It’s a place where the air smells faintly of sea salt and euros, and the streets are paved not with gold, but with the rubber from million-dollar Pirellis.

The digital transformation has significantly impacted the marketing landscape, and luxury brands are no exception.

There are luxury bags, and then there are Hermès bags—those elusive, status-symbol unicorns that make other accessories feel like mere mortal belongings.

Somewhere in the shadowy corners of London, where private clubs outnumber coffee shops and the wine lists have more pages than novels, whispers abound about him.

Luxury brands are always in search of high-end, highly targeted advertising channels to reach affluent audiences.